Welcome to DX Connect by Krish - Season 4 Ep 4
What all can your marketing automation tool yield?
In the fourth episode of DX Connect Video Podcast, Nishit Kathlana, our Head of Sales and Strategic Alliances, and Riley Barnes, Agency & Strategic Partnerships Manager from Dotdigital, take their conversation further, diving into the complexities of customer segmentation, the challenges surrounding them, and performance metrics.
The episode explores some of the key performance metrics of marketing automation tools. They emphasize the pivotal role of accurate data and analytics in enhancing overall CX, ensuring your marketing strategies hit the mark every time. Don’t forget to watch it!
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Episode 2: Customer Segmentation & Personalised Omnichannel Experiences with Marketing Automation
19 July, 2024 Welcome to DX Connect by Krish - Season 4 Ep 2 Time to explore the role of personalised digital experiences further and understand how it can be a game changer for your business with our latest episode of 'Customer Segmentation & Personalised Omnichannel Marketing through Marketing Automation' at DX Connect Video Podcast. In this continuation episode, Riley Barnes, Agency and Strategic Partnerships Manager (ANZ) at Dot Digital, and Nishit Kathlana, our Head of Sales and Strategic Alliance, team up to discuss how marketing automation tools are building pragmatic ways to implement customer data & insights effectively. Discover how brands leverage hyperpersonal data insights from various platforms to curate exceptional customer experiences. Learn how these advanced tools are reshaping the way businesses understand and engage with their customers. Don’t miss this in-depth conversation packed with valuable insights and practical strategies!
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